EABL: Spirits Brand Manager (Local Priority Brands – Venture)

Reports To: Marketing Manager Local Priority Brands – Venture

Context/Scope:

• The job holder works closely with relevant Venture Spirits Portfolio Marketing Manager for planning and implementation of brand GAME plans;
• with sales team to ensure that field activities are in line with brand strategies;
• Consumer Planning &Research for provision of up to date research on brands;
• Global Brand support offices for brand strategy search &spin;
• Advertising Agencies for effective brand communication;
• Media agency/Media houses for proper brand communication;
• Group procurement for prompt availability of quality materials and at budgeted cost;
• Finance for cost/budget controls and brands profitability;
• Production department for monitoring product quality and availability and PR agencies for enhancing brands image.

Purpose of Role:

• Protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives.
• To develop and effectively implement marketing activities for the brands and ensure harmonization of brand positioning in Kenya, Uganda &Tanzania.

Top 3-5 Accountabilities

• Develop, implement & monitor annual strategic brand plan including economic management of allocated budget.
• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
• Identify and recommend market research programme aimed at enhancing brand positioning.
• Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Recommending, planning & co-ordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
• Monitor competitor activities affecting the brand and take appropriate corrective action
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Plan and implement brand media strategy.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
• Design, procurement and economic distribution of brand promotional materials to plan.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications

• A Bachelor of Commerce Marketing or business degree or equivalent

Experience

• Minimum of 5 years marketing experience preferably in a FMCG environment.
• Marketing management experience
• Experienced in the development and execution of advertising strategies.
• Knowledge on consumer and customer insights on spirits

To Apply

Visit the Diageo career site here to make an online application

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