EABL (K) demand has 99% volume share of beer market. EABL (K) demand is the No.1 FMCG Company in Kenya and East Africa and also markets UDV brands. EABL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to EABLs delivery of both volume growth and market share.
Leadership Responsibilities:
The job holder has no direct leadership responsibilities.
Purpose of Role:
Contribution towards the research & development of the KBL btl strategy acknowledging both trade and brand objectives and manage the btl budget and evaluate the effectiveness of the spend.
To co-ordinate the creation, targeting, implementation and evaluation of the KBL national promotion programme while analysing competitor activity strengths and weaknesses and propose corrective action.
To ensure continuity / alignment between regional promotion plans and brand integrity
Top 3-5 Accountabilities
• Design and develop btl promotional plans and strategies for KBL, working in close liaison with KBL brand team
• Develop and maintain a matrix of national promotional events by month, by brand, by region
• Manage the evaluation of all promotion activity, as agreed
• Generate new innovative promotion mechanics
• Develop sales force presenter materials for each brand and promotion activity
• Attend at least 25 promotional events per month, throughout Kenya, to evaluate promotion effectiveness
• To issue a contact report after each field visit
• Manage the ordering, delivery and distribution of promotion support materials, sales aids and presentation items, in the right place, at the right time, at the right cost.
• Ensure compliance with safety requirements at the work environment.
Qualifications:
• A Bachelor degree in a relevant field
Experience:
• At least 7 years in brand management, trade marketing and marketing support.
• Comprehensive understanding of Kenya beer market
To Apply:
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