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Wednesday, July 7, 2010

EABL: Area Business Partner

EABL operates within a multi cultural, multi national, multi currency environment. EABL comprises four business units: KBL, EAML, CGI and UBL. KBL is further categorised into Demand and Supply. The Supply business is involved in production of beer and spirits.

The Demand business is involved in marketing and pushing the product to consumers.

This role is located within the Demand Sales business. The ABP role will be critical to the overall KBL short, medium and long term strategy in developing and driving our trade strategy and operational excellence and achieving 100% share of RTM.

The ABP looks after 3-4 distributor accounts and 2/3 Customer Relationship Representatives and is responsible for managing and developing profitable brand and volume growth within nominated distribution. The role is 100% field based in regions, with long periods unsupervised and extensive travelling required. The job holder is expected to be away from home overnight on many occasions and can receive unreasonable /excessive demands from distributors and retail customers.

The ABP works closely with Customer Relationship Representative and the Divisional Team Leader.

Market Complexity:
EABL (K) demand has 99% volume share of beer market. EABL (K) demand is the No.1 FMCG Company in Kenya and East Africa and also markets UDV brands. EABL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to EABLs delivery of both volume growth and market share. Market situation is changing rapidly with opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated. This requires proactive selling to maximise company market share. Trade is evolving and being more sophisticated especially at retail level.

Leadership Responsibilities:
The job holder is required to motivate, coach and develop Customer Relationship Representatives.

Purpose of Role:
To positively influence sales of KBL brands by regular contact, networking and motivation in allocated distributor accounts and operate a one portfolio KBL brand approach for both beer and spirits.

Top 3-5 Accountabilities:
• To understand each element of the Distributors and KBL business plans and strategy for their implementation.
• Develop distributor management programs plan for all distributors
• Distributor business plans and strategy
• To develop distributor crews and retailers staff to achieve QDVPP standards without having to do it yourself
• To run distributor promotion activities to plan.
• Develop brand building activities for the distributor to implement
• Run KBL promotional activities
• Achieve all distribution, volume and profit opportunities
• Ensure compliance with safety requirements at the work environment.

Qualifications:
• A business related degree or equivalent

Experience:
• At least 3 years experience in a similar role.

To Apply:
https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?Agent=1&jobid=1213609&PartnerId=11729&SiteId=208


More Jobs and Vacancies in East Africa available here

East Africa Vacancies


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